30 years of nightlife and entertainment experience
About shimmy
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Biography:
Seamus McHugh, widely recognized by the nickname Shimmy, is a successful entrepreneur with a diverse background spanning finance, venue operations, management, and extensive experience in the entertainment field. After completing his education at Northeastern University and working at Bear Stern in Boston, Shimmy made a daring
Biography:
Seamus McHugh, widely recognized by the nickname Shimmy, is a successful entrepreneur with a diverse background spanning finance, venue operations, management, and extensive experience in the entertainment field. After completing his education at Northeastern University and working at Bear Stern in Boston, Shimmy made a daring choice in 1994 to move to San Juan, aiming to revolutionize Puerto Rico's nightlife scene. Over the past three decades, he not only achieved that goal but surpassed it.gh, widely recognized by the nickname Shimmy, is a successful entrepreneur with a diverse background spanning finance, venue operations, management, and extensive experience in the entertainment field. After completing his education at Northeastern University and working at Bear Stern in Boston, Shimmy made a daring choice in 1994 to move to San Juan, aiming to revolutionize Puerto Rico's nightlife scene. Over the past three decades, he not only achieved that goal but surpassed it.
Driven by his deep passion for the industry, he established 1World Productions, a venture focused on curating exceptional events and shows. Expanding his creative vision, Shimmy brought his talent for crafting unforgettable experiences to fruition with the launch of his first nightclub, Ibiza, at La Concha Hotel. This venue became legendary for its attendees. Shimmy went on to create numerous other prestigious entertainment spots, including Club Red at the Condado Convention Center in 1996, Club Babylon at the El San Juan Hotel in 1997, St. Mick’s Irish Pub in Puntas Las Marías in 1998, Area 51 in Isla Verde in 2000, and Arena Pier 10 in Puerta de Tierra in 2001.
Demonstrating his ongoing success and innovation, Shimmy transformed Club Babylon into Club Brava in 2005, introducing a fresh concept that has remained immensely popular for 27 years and counting at the El San Juan Hotel in Carolina, Puerto Rico. In 2018, he expanded his entrepreneurial endeavors to the restaurant industry by opening the franchise Hard Rock Café in Condado, San Juan. He continues to redefine high-end dining experiences with the launch of Sushi By Bou, a personalized Omakase Table, later this year in the Fairmont El San Juan Hotel, with another location planned for Condado in 2024.
Currently, Shimmy imparts his wealth of knowledge and expertise as a consultant in the nightlife, food, and beverage sector. He is presently engaged with the Caribe Royale Hotel in Orlando, a 1,200-room hotel and convention center, to establish a high-end, dynamic sports bar venue named Stadium Club, set to debut in January 2024. This ambitious $14 million project is poised to make a significant impact, featuring sports simulators and an immersive stadium-like experience for customers. Over his three-year contract with the hotel group, he is tasked with bringing entertainment and events to their newly renovated convention center, including the creation of a signature annual Festival Event.
Beyond his entrepreneurial pursuits, Shimmy is also involved in movie production. Collaborating with actors such as Lin Manuel Miranda, Jaime Camil, Karla Monroig, and others, he achieved top-selling status in Puerto Rico with his films "200 Cartas" in 2012 and "Yerba Buena" in 2020. He also has plans to release two more movies later this year, featuring Jen Carlos Canela.
Continuously pushing the boundaries of the industry with innovative concepts and projects, Shimmy firmly believes in his saying, "You're only as good as your last party." With this philosophy, he anticipates that the best is yet to come.
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We offer a variety of consulting services at shimmy.com, including marketing, strategy, operations, venue management and development as well as event planning and production.